Trent Innes is the Managing Director of Xero Australia, the global small business platform. Guided by a strong people-focus, he has developed and grown Xero’s teams to help small businesses thrive. He also oversees Asia as the regional lead.
Named Managing Director of the Year in 2017 by CEO Magazine, Trent’s focus on delivering next-level service across all aspects of Xero’s business has seen the company win Canstar Blue’s award for ‘Most Satisfied Customers Award for Small Business Accounting Software’ four years in a row (2015-18).
Passionate about the power of using data to help policymakers make informed decisions, Trent launched Xero Small Business Insights in 2017, the first true snapshot of the sector’s health. Since launch, the insights have helped to shape thinking on the Australian small business economy.